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Loyalty Programs: The Complete GuideAuthor: Philip Shelper, Stacey Lyons, Max Savransky, Scott Harrison, Lincoln Hunter (Contributor), Michael Smith (Contributor) Condition: Good Paperback 418 pages This business book is the most comprehensive book on loyalty program theory and practice available. Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this reason, they will continue
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