Naturtint 10N Light Dawn Blonde Permanent ColorCreated by an independently owned, woman run company in Madrid, Spain, Naturtint has been the leader in scientifically innovative hair color and care for over 25 years. Naturtints botanical inspired formulas contain only the highest quality ingredients and are designed to deliver and maintain radiant color and shine while still being gentle with your hair and scalp. Naturtint is on a mission to empower you with gorgeous easy to use at home hair color