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Digitales MarkenmanagementDigitale Verkaufskanle wie Online , Mobile und Voice Shopping stellen Marken vor besondere Herausforderungen. Ingo Halbauer trgt mit seiner Arbeit dazu bei, die Bedeutung, die Marken in diesen Kanlen einnehmen besser zu verstehen. Um dies zu erreichen, wird zunchst die unterschiedliche Wirkung von Marken beim Online und Voice Shopping untersucht. Anschlieend erfolgt die nhere Betrachtung von Kundenstimmung im Kontext des Voice Shoppings. Schlielich
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Digitales Markenmanagement
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4413401641
US$ 80.64
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1piece
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- USA
- CAN
Ships within 48 hours · Estimated delivery Jun 30 - Jul 5
US$40
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- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
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- Final sale items are not eligible for returns or exchanges.
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